The Standard Model (SM) of particle physics represents our most fundamental knowledge of elementary particles and their interactions. One of the cardinal properties of the SM which has been thoroughly studied during the past years is the so-called Lepton Flavour Universality (LFU): W and Z bosons are predicted to be equally coupled to the three lepton generations. Hints for deviations from LFU have been found by the LHCb collaboration in b\to s\ell\ell and b\to c\ell\nu decays, sparking great interest and further motivating the searches for lepton flavour violating processes. A general review of these results is presented, including prospects in view of the LHC and LHCb upgrade.