We study elastic ribbons subject to large, tensile pre-stress confined to a central region within the cross-section. These ribbons can buckle spontaneously to form helical shapes, featuring regions of alternating chirality (phases) that are separated by so-called perversions (phase boundaries). This instability cannot be described by classical rod theory, which incorporates pre-stress through effective natural curvature and twist; these are both zero due to the mirror symmetry of the pre-stress. Using dimension reduction, we derive a one-dimensional (1D) 'rod-like' model from a plate theory, which accounts for inhomogeneous pre-stress as well as finite rotations. The 1D model successfully captures the qualitative features of torsional buckling under a prescribed end-to-end displacement and rotation, including the co-existence of buckled phases possessing opposite twist, and is in good quantitative agreement with the results of numerical (finite-element) simulations and model experiments on elastomeric samples. Our model system provides a macroscopic analog of phase separation and pressure-volume- temperature state diagrams, as described by the classical thermodynamic theory of phase transitions.