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conference paper

The impact of NFT profile pictures within social network communities

Casale-Brunet, Simone
•
Zichichi, Mirko
•
Hutchinson, Lee
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September 30, 2022
GoodIT '22: Proceedings of the 2022 ACM Conference on Information Technology for Social Good
GoodIT 2022: ACM International Conference on Information Technology for Social Good

This paper presents an analysis of the role of social media, specifically Twitter, in the context of non-fungible tokens, better known as NFTs. Such emerging technology framing the creation and exchange of digital object, started years ago with early projects such as ”CryptoPunks” and since early 2021, has received an increasing interest by a community of people creating, buying, selling NFTs and by the media reporting to the general public. In this work it is shown how the landscape of one class of projects, specifically those used as social media profile pictures, has become mainstream with leading projects such as ”Bored Ape Yacht Club”, ”Cool Cats” and ”Doodles”. This work illustrates how heterogeneous data was collected from the Ethereum blockchain and Twitter and then analysed using algorithms and state-of-art metrics related to graphs. The initial results show that from a social network perspective, the collections of most popular NFTs can be considered as a single community around NFTs. Thus, while each project has its own value and volume of exchange, on a social level all of them are primarily influenced by the evolution of values and trades of ”Bored Ape Yacht Club” collection.

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Type
conference paper
DOI
10.1145/3524458.3547230
Author(s)
Casale-Brunet, Simone
Zichichi, Mirko
Hutchinson, Lee
Mattavelli, Marco  
Ferretti, Stefano
Date Issued

2022-09-30

Publisher

ACM

Publisher place

New York

Published in
GoodIT '22: Proceedings of the 2022 ACM Conference on Information Technology for Social Good
ISBN of the book

978-1-450392-84-6

Start page

283

End page

291

Editorial or Peer reviewed

REVIEWED

Written at

EPFL

EPFL units
SCI-STI-MM  
Event nameEvent placeEvent date
GoodIT 2022: ACM International Conference on Information Technology for Social Good

Limassol, Cyprus

September 7 - 9, 2022

Available on Infoscience
March 13, 2023
Use this identifier to reference this record
https://infoscience.epfl.ch/handle/20.500.14299/195912
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