The conflict between PV installations and other land uses, such as forestry or agriculture, highlights the urgency for alternative solutions. Integrating PV technology into the built environment is a compelling strategy to mitigate these challenges, enabling electricity generation precisely where it is needed. In the context of buildings integrated photovoltaics (BIPV), PV modules serve a dual purpose, functioning both as electricity generators and integral components of the architectural design. Therefore, the architecture requirements — specifically in terms of shape, size, and colour— become relevant for BIPV modules. This paper offers a general overview of the diverse colouring technologies employed for BIPV modules, describing their functioning, challenges, and advantages. An examination of the current landscape of coloured PV products involving considerations of pricing and power output is presented. Additionally, this work addresses the critical topics of reliability and stability in colour solutions, outlining methodologies for quantitative colour characterization. It provides foresight into the potential challenges facing installations in the future and explores the multifaceted social, economic, and environmental implications of this evolving technology.