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  4. Health Talk: Understanding Practices of Popular Professional Youtubers
 
conference paper

Health Talk: Understanding Practices of Popular Professional Youtubers

Thanh-Trung Phan
•
Michoud, Chloé
•
Volpato, Lucia
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Doring, T
•
Boll, S
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January 1, 2022
MUM '22: Proceedings of the 21st International Conference on Mobile and Ubiquitous Multimedia
21st International Conference on Mobile and Ubiquitous Multimedia (MUM 2022)

Practices related to health are circulated widely on YouTube. With a health psychology perspective, we present a study to understand health and wellbeing-related practices of a group of popular, professional YouTubers from the audio-visual content they produce. We first identify, via polytextual thematic analysis, six thematic health-related categories, and use them to label a set of 2500 YouTube videos. Agreement among three independent annotators was acceptable for these health-related categories. We then present an analysis of speech transcriptions and visual content, demonstrating that distinctive patterns exist for these health-related categories. These include linguistic markers and specific scene types and objects. Finally, with an interpretability focus, we study the feasibility of classifying health-related video categories in a binary setting, and compare performance across features, finding best accuracy for linguistic features (74-87%), and various patterns of linguistic and visual relevance used for the classification of health categories. The results shows promise to support mixed-methods research in health psychology, combining manual analysis and data-driven methods. More generally, our work contributes to the understanding of current health practices shared and promoted on social video.

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Type
conference paper
DOI
10.1145/3568444.3568453
Web of Science ID

WOS:001516599500024

Author(s)
Thanh-Trung Phan

Fulbright Univ Vietnam

Michoud, Chloé

University of Lausanne

Volpato, Lucia

University of Lausanne

del Rio Carral, Maria

University of Lausanne

Gatica-Perez, Daniel  

École Polytechnique Fédérale de Lausanne

Editors
Doring, T
•
Boll, S
•
Colley, A
•
Esteves, A
•
Guerreiro, J
Date Issued

2022-01-01

Publisher

Association for Computing Machinery

Publisher place

New York

Published in
MUM '22: Proceedings of the 21st International Conference on Mobile and Ubiquitous Multimedia
ISBN of the book

978-1-4503-9821-3

Start page

218

End page

230

Subjects

YouTube

•

social media

•

health psychology

•

LIWC

•

deep learning

•

audio-visual analysis

Editorial or Peer reviewed

REVIEWED

Written at

EPFL

EPFL units
LIDIAP  
Event nameEvent acronymEvent placeEvent date
21st International Conference on Mobile and Ubiquitous Multimedia (MUM 2022)

Lisbon, PORTUGAL

2022-11-27 - 2022-11-30

FunderFunding(s)Grant NumberGrant URL

Swiss National Science Foundation through the Health Vlogging project

190387

European Union (EU)

951911;ICT-48-2020

Available on Infoscience
August 20, 2025
Use this identifier to reference this record
https://infoscience.epfl.ch/handle/20.500.14299/253259
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