report
Taking an Integrated View on Point of Sales Materials Supplies: Three Lessons from L’Oréal to Increase Loyalty and Obtain New Customers with Gifts and Testers
2015
Type
report
Author(s)
Kuznetsova, E.
Date Issued
2015
Publisher
IMD – Tomorrow’s Challenges, No. 53, June 2015
Written at
EPFL
EPFL units
Available on Infoscience
January 28, 2016
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