Magnetic materials hosting correlated electrons play an important role for information technology and signal processing. The currently used ferro-, ferri- and antiferromagnetic materials provide microscopic moments (spins) that are mainly collinear. Recently more complex spin structures such as spin helices and cycloids have regained a lot of interest.The interest has been initiated by the discovery of the skyrmion lattice phase in noncentrosymmetric helical magnets. In this review we address how spin helices and skyrmion lattices enrich the microwave characteristics of magnetic materials and give rise to bottom-up magnonic crystals. When discussing perspectives for microwave electronics and magnonics we focus particularly on insulating materials as they avoid eddy current losses, offer low spin-wave damping, and allow for electric field control. Thereby, they further fuel the vision of magnonics operated at low energy consumption.