Measurements of various plasma parameters at the divertor targets of snowflake (SF) and conventional single-null configurations indicate an enhanced effect of the (E) over right arrow x (B) over right arrow drift in the scrape-off layer of plasmas in the SF configuration. Plasma boundary transport simulations using the EMC3-Eirene code show that the poloidal gradients of the kinetic profiles in the vicinity of the null-point of a SF divertor are substantially larger than those of a conventional single-null configuration. These gradients are expected to drive larger (E) over right arrow x (B) over right arrow flows in the SF divertor and are thought to be responsible for the formation of the double-peaked particle and heat flux target profiles observed experimentally. Experiments in forward and reversed toroidal magnetic field directions further support this conclusion. The formation of such a double-peaked profiles is enhanced at higher plasma densities and may have beneficial effects on the divertor heat loads since they lead to broader target profiles and lower peak heat fluxes.