Digital color, by its ambiguous nature, which always oscillates between a writing and a sensation, is always shifting, elusive, intangible, and yet, well presents, through the increasing use of computers in every field. Since it seems impossible to solve none of its contradictions by the formula "either... or" — either matter or sign, either real or virtual, either permanent or transitory — digital color has to be apprehended through all of its paradoxes, prompting us to consider that it may have a double modality of existence, which can not be reduced to one of its parts.