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conference paper

Referencing in YouTube Knowledge Communication Videos

Kim, Haeeun
•
Gatica-Perez, Daniel  
January 1, 2023
Proceedings Of The 2023 Acm International Conference On Interactive Media Experiences, Imx 2023
ACM International Conference on Interactive Media Experiences (IMX)

In recent years, there has been widespread concern about misinformation and hateful content on social media that are damaging societies. Being one of the most influential social media that practically serves as a newsearch engine, YouTube has accepted criticisms of being a major conduit of misinformation. However, it is often neglected that there exist communities on YouTube that aim to produce credible and informative content - usually falling under the educational category. One way to characterize this valuable content is to find references entailed to each video. While such citation practices function as a voluntary gatekeeping culture within the community, how they are actually done varies and remains unquestioned. Our study aims to investigate common citation practices in major knowledge communication channels on YouTube. After investigating 44 videos manually sampled from YouTube, we characterized two common referencing methods, namely bibliographies and in-video citations. We then selected 129 referenced resources, assessed and categorized their availability as being immediate, conditional, and absent. After relating the observed referencing methods to the characteristics of the knowledge communication community, we show that the usability of references could vary depending on viewers' user profiles. Furthermore, we witnessed the use of rich-text technologies that can enrich the usability of online video resources. Finally, we discuss design implications for the platform to have a standardized referencing convention that can promote information credibility and improve user experience, especially valuable for the young audiences who tend to watch this content.

  • Details
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Type
conference paper
DOI
10.1145/3573381.3596163
Web of Science ID

WOS:001117075100006

Author(s)
Kim, Haeeun
Gatica-Perez, Daniel  
Corporate authors
ACM
Date Issued

2023-01-01

Publisher

Assoc Computing Machinery

Publisher place

New York

Published in
Proceedings Of The 2023 Acm International Conference On Interactive Media Experiences, Imx 2023
ISBN of the book

979-8-4007-0028-6

Start page

60

End page

70

Subjects

Technology

•

Social Media

•

Information Credibility

•

Human-Computer Interaction

•

Youtube

•

Qualitative Analysis

•

Video Analysis

•

Science And Knowledge Communication

Editorial or Peer reviewed

REVIEWED

Written at

EPFL

EPFL units
LIDIAP  
Event nameEvent placeEvent date
ACM International Conference on Interactive Media Experiences (IMX)

Nantes, FRANCE

JUN 12-15, 2023

FunderGrant Number

AI4Media project

European Commission under the H2020 Programme

951911

Available on Infoscience
February 20, 2024
Use this identifier to reference this record
https://infoscience.epfl.ch/handle/20.500.14299/204721
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