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  4. Targeted Influence with Community and Gender-Aware Seeding
 
conference paper

Targeted Influence with Community and Gender-Aware Seeding

Styczen, Maciej  
•
Chen, Bing-Jyue
•
Teng, Ya-Wen
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January 1, 2022
Proceedings Of The 31St Acm International Conference On Information And Knowledge Management, Cikm 2022
31st ACM International Conference on Information and Knowledge Management (CIKM)

When spreading information over social networks, seeding algorithms selecting users to start the dissemination play a crucial role. The majority of existing seeding algorithms focus solely on maximizing the total number of reached nodes, overlooking the issue of group fairness, in particular, gender imbalance. To tackle the challenge of maximizing information spread on certain target groups, e.g., females, we introduce the concept of the community and gender-aware potential of users. We first show that the network's community structure is closely related to the gender distribution. Then, we propose an algorithm that leverages the information about community structure and its gender potential to iteratively modify a seed set such that the information spread on the target group meets the target ratio. Finally, we validate the algorithm by performing experiments on synthetic and real-world datasets. Our results show that the proposed seeding algorithm achieves not only the target ratio but also the highest information spread, compared to the state-of-the-art gender-aware seeding algorithm.

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Type
conference paper
DOI
10.1145/3511808.3557708
Web of Science ID

WOS:001074639604109

Author(s)
Styczen, Maciej  
Chen, Bing-Jyue
Teng, Ya-Wen
Pignolet, Yvonne-Anne
Chen, Lydia
Yang, De-Nian
Corporate authors
ACM
Date Issued

2022-01-01

Publisher

Assoc Computing Machinery

Publisher place

New York

Published in
Proceedings Of The 31St Acm International Conference On Information And Knowledge Management, Cikm 2022
ISBN of the book

978-1-4503-9236-5

Start page

4515

End page

4519

Subjects

Technology

•

Social Networks

•

Influence Maximization

•

Fairness

Editorial or Peer reviewed

REVIEWED

Written at

EPFL

EPFL units
DLAB  
Event nameEvent placeEvent date
31st ACM International Conference on Information and Knowledge Management (CIKM)

Atlanta, GA

OCT 17-21, 2022

FunderGrant Number

MOST

110-2221-E-001-014-MY3

Available on Infoscience
February 16, 2024
Use this identifier to reference this record
https://infoscience.epfl.ch/handle/20.500.14299/203832
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