Technology transfer processes enable universities to increase their positive impact on society by pursuing their entrepreneurial mission in several ways. By analyzing quantitative and qualitative data collected in a longitudinal dataset of 60 U.S. universities during the period 2002-2012, this article identifies four types of technology transfer business models that may generate economic and non-economic linkages that need to be evaluated. Findings reveal that business models that leverage high-quality research (i.e., catalyst) and startup creation (i.e., orchestrator of local buzz) are associated with higher economic performance. This study contributes to the emergent literature on university business models and provides suggestions to policymakers to incorporate a business model typology in university evaluation programs.