Thanks to advancements in smart mobile devices and social media platforms, sharing photos and experiences has significantly bridged our lives, allowing us to stay connected despite distance and other barriers. However, concern on privacy has also been raised, due to not only mistakes or ignorance of impact of careless sharing but also complex infrastructures and cross-use of social media content. In this paper, we present secure JPEG Transmorphing, a flexible framework for protecting image visual privacy in a secure, reversible, fun and personalized manner. With secure JPEG Transmorphing, the protected image is also backwards compatible with JPEG, the most commonly used image format. Experiments have been performed and results show that the proposed method provides a near lossless image reconstruction, a controllable level of storage overhead, and a good degree of privacy protection and subjective pleasantness.