We study rapidly accelerating rupture fronts at the onset of frictional motion by performing high-temporal-resolution measurements of both the real contact area and the strain fields surrounding the propagating rupture tip. We observe large-amplitude and localized shear stress peaks that precede rupture fronts and propagate at the shear-wave speed. These localized stress waves, which retain a well-defined form, are initiated during the rapid rupture acceleration phase. They transport considerable energy and are capable of nucleating a secondary supershear rupture. The amplitude of these localized waves roughly scales with the dynamic stress drop and does not decrease as long as the rupture front driving it continues to propagate. Only upon rupture arrest does decay initiate, although the stress wave both continues to propagate and retains its characteristic form. These experimental results are qualitatively described by a self-similar model: a simplified analytical solution of a suddenly expanding shear crack. Quantitative agreement with experiment is provided by realistic finite-element simulations that demonstrate that the radiated stress waves are strongly focused in the direction of the rupture front propagation and describe both their amplitude growth and spatial scaling. Our results demonstrate the extensive applicability of brittle fracture theory to fundamental understanding of friction. Implications for earthquake dynamics are discussed.