The plant pigment betanin is investigated as a dye-sensitizer on TiO2 with regard to its potential to undergo two- electron oxidation following one-photon excitation. Electrochemical, spectroelectrochemical and transient absorption measurements provide evidence for two-electron proton-coupled photo-oxidation leading to a quinone methide interme- diate which rearranges to 2-decarboxy-2,3-dehydrobetanin. Time-resolved spectroscopy measurements of betanin on nanocrystalline TiO2 and ZrO2 films were performed on femtosecond and nanosecond time-scales and provide evidence for transient species with absorption bands in the blue and the red. The results shed light on previous reports of high quantum efficiencies for electron injection and point the way to improved solar conversion efficiency of organic dye- sensitized solar cells.