We report new results regarding the Ly alpha output of galaxies, derived from the Lyman Alpha Reference Sample, and focused on Hubble Space Telescope imaging. For 14 galaxies we present intensity images in Ly alpha, H alpha, and UV, and maps of H alpha/H beta, Ly alpha equivalent width (EW), and Ly alpha/H alpha. We present Ly alpha and UV radial light profiles and show they are well-fitted by Sersic profiles, but Ly alpha profiles show indices systematically lower than those of the UV (n approximate to 1-2 instead of greater than or similar to 4). This reveals a general lack of the central concentration in Ly alpha that is ubiquitous in the UV. Photometric growth curves increase more slowly for Ly alpha than the far ultraviolet, showing that small apertures may underestimate the EW. For most galaxies, however, flux and EW curves flatten by radii approximate to 10 kpc, suggesting that if placed at high-z only a few of our galaxies would suffer from large flux losses. We compute global properties of the sample in large apertures, and show total Ly alpha luminosities to be independent of all other quantities. Normalized Ly alpha throughput, however, shows significant correlations: escape is found to be higher in galaxies of lower star formation rate, dust content, mass, and nebular quantities that suggest harder ionizing continuum and lower metallicity. Six galaxies would be selected as high-z Ly alpha emitters, based upon their luminosity and EW. We discuss the results in the context of high-z Ly alpha and UV samples. A few galaxies have EWs above 50 angstrom, and one shows f(esc)(Ly alpha) of 80%; such objects have not previously been reported at low-z.