Crowdsourcing As A Solution To Distant Search

We argue that under certain circumstances crowdsourcing transforms distant search into local search, improving the efficiency and effectiveness of problem solving. Under such circumstances a firm may choose to crowdsource problem solving rather than solve the problem internally or contract it to a designated supplier. These circumstances depend on the characteristics of the problem, the knowledge required for the solution, the crowd, and the solutions to be evaluated.


Published in:
Academy Of Management Review, 37, 355-375
Year:
2012
Publisher:
Academy of Management
ISSN:
0363-7425
Keywords:
Laboratories:


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 Record created 2012-07-13, last modified 2018-09-13

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