We theoretically study the superfluidity properties of a nonequilibrium Bose-Einstein condensate of exciton polaritons in a semiconductor microcavity under incoherent pumping. The dynamics of the condensate is described at mean-field level in terms of a generalized Gross-Pitaevskii equation. The drag force on a small moving object and the onset of fringes in the density profile are shown to have a sharp threshold as a function of the velocity; a generalized Landau criterion is developed to explain this behavior in terms of the dispersion of elementary excitations. Metastability of supercurrents in multiply-connected geometries is shown to persist up to higher flow speeds.