Anthropomorphism describes people’s tendency to ascribe humanlike qualities to non-human artifacts, such as robots. We investigated anthropomorphic language in 750 posts of online forums about the Roomba robotic vacuum cleaner, the AIBO robotic dog and the iPad tablet computer. Results of this content analysis suggest a significant difference for anthropomorphic language usage among the three technologies. In contrast to Roomba and iPad, the specific characteristics of the robotic dog enhanced a more social interaction and lead people to use considerably more anthropomorphic language.