Future space - A new blueprint for business architecture

• Published in: Harvard Business Review (ISSN: 0017-8012), vol. 79, p. 149-+
• Publication date: 2001

Although the Internet is an essential conduit for many business activities, it isn't rendering the physical world any less important, as the failures of many Web merchants demonstrate. People need social and sensual contact. The companies that succeed will be those best able to integrate the physical and the virtual. But that requires a new kind of business architecture - a new approach to designing stores, offices, factories, and other spaces where business is conducted.

Reference

• EPFL-ARTICLE-167045

Record created on 2011-06-21, modified on 2017-05-12