Building on recent neutron and NMR experiments, we investigate the field-induced exotic criticality observed in the frustrated compound BaCuSi2O6 using a frustrated model with two types of bilayers. A semiclassical treatment of the effective hard-core boson model shows that perfect interlayer frustration leads to a 2D-like critical exponent phi = 1 without logarithmic corrections and to a 3D low temperature phase with different but nonvanishing triplet populations in both types of bilayers. These further suggest a simple phenomenology in terms of a field-dependent transverse coupling in the context of which we reproduce the entire field-temperature phase diagram with quantum Monte Carlo simulations.