Tracking recent milestones in the ideas that constitute organizational strategy helps to archive strategy thinking, and to get us closer to strategic choice. It is also understood that strategy thinking and social reality interact mutually, and this interaction is central to the emergence of new ideas. Some of these recent emergent ideas of strategy that survive through use can be viewed as milestones. Four broad milestones have been identified through the papers and cases here-emergent missions, emergent forms, emergent resources, and geographic locus.