Selecting cosmetics requires visual information and often benefits from the assessments of a cosmetics expert. In this paper we present a unique mobile imaging application that enables women to use their cell phones to get immediate expert advice when selecting personal cosmetic products. We derive the visual information from analysis of camera phone images, and provide the judgment of the cosmetics specialist through use of an expert system. The result is a new paradigm for mobile interactions—image-based information services exploiting the ubiquity of camera phones. The application is designed to work with any handset over any cellular carrier using commonly available MMS and SMS features. Targeted at the unsophisticated consumer, it must be quick and easy to use, not requiring download capabilities or pre-planning. Thus, all application processing occurs in the back-end system and not on the handset itself. We present the imaging pipeline technology and a comparison of the services’ accuracy with respect to human experts.