Process Matters - Empirical Evidence on the Value of Marketing Planning in VC-backed Startups
2005
Details
Title
Process Matters - Empirical Evidence on the Value of Marketing Planning in VC-backed Startups
Author(s)
Gruber, Marc
Conference
Academy of Management (AoM), Honolulu, August 8
Date
2005
Laboratories
ENTC
Record Appears in
Scientific production and competences > CDM - College of Management of Technology > MTEI - Management of Technology and Entrepreneurship Institute > ENTC - Entrepreneurship and Technology Commercialization Chair
Presentations & Talks
Work produced at EPFL
Published
Presentations & Talks
Work produced at EPFL
Published
Record creation date
2007-05-04