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conference paper
Process Matters: Empirical Evidence on the Value of Marketing Planning in VC-backed Startups
2005
Best Paper Proceedings of the Academy of Management
Type
conference paper
Authors
Publication date
2005
Published in
Best Paper Proceedings of the Academy of Management
Peer reviewed
REVIEWED
EPFL units
Event name | Event place |
Hawaii | |
Available on Infoscience
March 8, 2007
Use this identifier to reference this record