New multimedia embedded applications are becoming increasingly dynamic. Thus, they cannot only rely on static data allocation, and must employ Dynamically-allocated Data Types (DDTs) to store their data and efficiently use the limited physical resources of embedded devices. However, the optimization of the DDTs for each target embedded system is a very time-consuming process due to the large design space of possible DDTs implementations and selection for the memory hierarchy of each specific embedded device. Thus, new suitable exploration methods for embedded design metrics (memory accesses, usage and power consumption) need to be developed. In this paper we analyze the benefits of two different exploration techniques for DDTs optimization: Multi-Objective Particle Swarm Optimization (MOPSO) and a Mixed Integer Linear Program (MILP). Furthermore, we propose a novel MOPSO exploration method, OMOPSO*, which uses MILP solutions, as reference points, to guide a MOPSO exploration and reach solutions closer to the real Pareto front of solutions. Our experiments with two real-life embedded applications show that our algorithm achieves 40% better coverage and set of solutions than state-of-the-art optimization methods for DDTs (MOGAs and other MOPSOs).