Due to the huge exposure of personal information in social media, a challenge now is to design effective privacy mechanisms that protect against unauthorized access to social data. In this paper, a trust model for social media is first presented. Based on the trust model, a trust-aware privacy control protocol is proposed, that exploits the underlying inter-entity trust information. The objective is to design a fine-grained privacy scheme that ensures a user’s online information is disclosed only to sufficiently trustworthy parties.