Bulk plasma toroidal rotation is observed to invert spontaneously from counter to cocurrent direction in TCV (Tokamak à Configuration Variable) Ohmically heated discharges, in low confinement mode, without momentum input. The inversion occurs in high current discharges, when the plasma electron density exceeds a well-defined threshold. The transition between the two rotational regimes has been studied by means of density ramps. The results provide evidence of a change of the balance of nondiffusive momentum fluxes in the core of a plasma without an external drive.