The Euclid Early Release Observations (ERO) showcase Euclid’s capabilities in advance of its main mission by targeting 17 astronomical objects, including galaxy clusters, nearby galaxies, globular clusters, and star-forming regions. A total of 24 hours of observing time was allocated in the early months of operation, and the scientific community was engaged through an early public data release. We describe the development of the ERO pipeline to create visually compelling images while simultaneously meeting the scientific demands within months of launch by leveraging a pragmatic data-driven development strategy. The pipeline’s key requirements are to preserve the image quality and to provide flux calibration and photometry for compact and extended sources. The pipeline’s five pillars are removal of instrumental signatures, astrometric calibration, photometric calibration, image stacking, and the production of science-ready catalogues for both the VIS and NISP instruments. We report a point spread function (PSF) with a full width at half maximum of 000 . 16 in the optical IE-band and 000 . 49 in the near-infrared (NIR) bands YE, JE, and HE. Our VIS mean absolute flux calibration is accurate to about 1%, and the accuracy is 10% for NISP due to a limited calibration set; both instruments have considerable colour terms for individual sources. The median depth is 25.3 and 23.2 AB mag with a signal-to-noise ratio (S/N) of ten for galaxies, while it is 27.1 and 24.5 AB mag at an S/N of five for point sources for VIS and NISP, respectively. Euclid’s ability to observe diffuse emission is exceptional due to its extended PSF nearly matching a pure diffraction halo, the best ever achieved by a wide-field high-resolution imaging telescope. Euclid offers unparalleled capabilities for exploring the low-surface brightness (LSB) Universe across all scales, providing high precision within a wide field of view (FoV), and opening a new observational window in the NIR. Median surface-brightness levels of 29.5 and 27.9, AB mag arcsec-2 are achieved for VIS and NISP, respectively, for detecting a 1000 × 1000 extended feature at the 1 σ level.