The Advancing Neurofeedback in Tinnitus (ANT) project aims to develop improved neurofeedback protocols and BCI technology by systematically designing engaging feedback stimuli and optimizing neural targets. General design principles for audiovisual feedback stimuli are established, system and software engineering for general purpose real-time M/EEG is developed, and ultimately integrated for the clinical use case tinnitus. This interdisciplinary effort combines expertise in clinical neuroscience, design, user experience research, psychology, and biomedical signal processing to create a novel neurofeedback approach with potential for both clinical and home-based applications.