Conte, LeonardoPellandini-Simányi L.2025-10-172025-10-172025-10-17202210.13140/RG.2.2.32170.39362https://infoscience.epfl.ch/handle/20.500.14299/255008This paper extends previous research in Consumer Culture Theory on the making consumer subjects by examining (1) the performative role of nudging practices in for-profit firms, (2) their underlying normative visions, and (3) the concrete processes through which they shape consumers within the Foucauldian framework of (post-)neoliberal governmentality.entext::conference output::conference poster not in proceedings