Taking an Integrated View on Point of Sales Materials Supplies: Three Lessons from L’Oréal to Increase Loyalty and Obtain New Customers with Gifts and Testers

Seifert, RalfKuznetsova, E.2016-01-282016-01-282016-01-282015https://infoscience.epfl.ch/handle/20.500.14299/122767Taking an Integrated View on Point of Sales Materials Supplies: Three Lessons from L’Oréal to Increase Loyalty and Obtain New Customers with Gifts and Testerstext::report