Adidas-Salomon AG: The ‘mi adidas’ Mass Customization Initiative

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Adidas-Salomon AG: The ‘mi adidas’ Mass Customization Initiative

Seifert, Ralf W.

2003

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Title Adidas-Salomon AG: The ‘mi adidas’ Mass Customization Initiative

Author(s) Seifert, Ralf W.

Date 2003

Note Registered teaching case. IMD 6-0249-T (Teaching Note), IMD, Lausanne, Switzerland.

Laboratories TOM

Record Appears in Scientific production and competences > CDM - College of Management of Technology > MTEI - Management of Technology and Entrepreneurship Institute > TOM - Technology and Operations Management
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