Neo-Rawlsian fringes: A new approach to market segmentation and product development
2002
Details
Title
Neo-Rawlsian fringes: A new approach to market segmentation and product development
Author(s)
Tucci, Christopher L.
Conference
Academy of Management Annual Meeting, Denver, August 2002
Date
2002
Laboratories
CSI
Record Appears in
Scientific production and competences > CDM - College of Management of Technology > CDM Archives > CSI - Corporate Strategy Innovation Chair
Peer-reviewed publications
Conference Papers
Work produced at EPFL
Published
Peer-reviewed publications
Conference Papers
Work produced at EPFL
Published
Record creation date
2005-12-13