Neo-Rawlsian fringes: A new approach to market segmentation and product development

Neo-Rawlsian fringes: A new approach to market segmentation and product development

Giloni, A.; Seshadri, S.; Tucci, Christopher L.

2003

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Abstract

A new approach to market segmentation and product development.

Details

Title Neo-Rawlsian fringes: A new approach to market segmentation and product development

Author(s) Giloni, A. ; Seshadri, S. ; Tucci, Christopher L.

Date 2003

Laboratories CSI

Record Appears in Scientific production and competences > CDM - College of Management of Technology > CDM Archives > CSI - Corporate Strategy Innovation Chair
Work produced at EPFL
Technical Reports
Published

Record creation date 2005-12-13

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