The exceptional points (EPs) of non-Hermitian Hamiltonians (NHHs) are spectral degeneracies associated with coalescing eigenvalues and eigenvectors, which are associated with remarkable dynamical properties. These EPs can be generated experimentally in open quantum systems, evolving under a Lindblad equation, by postselecting on trajectories that present no quantum jumps, such that the dynamics is ruled by a NHH. Interestingly, changing the way the information used for postselection is collected leads to different unravelings, i.e., different set of trajectories, which average to the same Lindblad equation, but are associated with a different NHH. Here, we exploit this mechanism to create and control EPs solely by changing the measurement we postselect on. Our scheme is based on a realistic homodyne reading of the emitted leaking photons with a weak-intensity laser (a process that we call beta-dyne), which we show generates a tunable NHH, that can exhibit EPs even though the system does have any in the absence of the laser. We consider a few illustrative examples pointing out the dramatic effects that different postselections can have on the spectral features of the NHH, paving the road towards engineering of EPs in simple quantum systems.