This contribution presents a remote laboratory project with a new business model that aims at bringing physical experimentation back into the learning arena, where remotely operable laboratory experiments used in advanced education and training schemes are made available to a global market. This is done via the Internet using a set of e-commerce and advanced information and communication technology solutions. The project will add online remote experimentation to distance learning techniques. This creates new opportunities for distance learning, in particular within the engineering dis-ciplines where hands-on experience is regarded as essential to acquire knowledge and re-inforce professional skills. We will assemble and integrate remote online experimenta-tion with other multimedia learning resources like virtual reality and simulations, and develop course modules utilising the complementary learning effects of physical experi-ments.