Teaching Business Design at an Engineering School–Principles/Patterns/Practice

We present a research-in-progress project on teaching business design at an engineering school. We describe our teaching approach based on experiential learning, systems thinking and service-dominant logic. We highlight how we try, by repetition, to help the students understand the principles/ patterns that exist in the practice and to understand how the same principles and patterns can be used in different contexts. Our goal is to learn how to enrich their skills by teaching how to be creative, to apply business design thinking and to illustrate with concrete examples. Our hope being that the students, then, could reuse - what they have learnt in the course - outside the course, in their professional and private life.

Presented at:
International Society for Professional Innovation Management (ISPIM) Innovation Conference, Vienna, Austria, June 18 - 21, 2017

Note: The status of this file is: EPFL only

 Record created 2017-12-12, last modified 2019-08-12

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