The study proposes a business model for energy efficiency and provides a tool that describes how manufacturing companies create, deliver and capture value, and at the same time evidencing the energy inefficiencies, wastes and manufacturing performances that are critical to the business model. Accordingly, we analyze cause-effect relationships between manufacturing performances and business model performances, and patterns of business models that can be adapted to develop a new structure focused on energy efficiency. To achieve this, a case study in the rubber manufacturing industry is carried out for the development and validation of concepts. (C) 2017 The Authors Published by Elsevier B.V.