The present invention discloses a method, apparatus and computer program product for locating a source of diffusion in a network, the method comprising providing a model of at least a portion of the network, the network comprising a plurality of nodes, a plurality of edges, and at least one source of diffusion, providing a model of a diffusion process initiated by the at least one source during a time period of interest, and employing a source estimator to determine a location of a source of diffusion in at least a portion of the network based on a plurality of network model parameters characteristic for the at least a portion of the network, and a plurality of diffusion process model parameters characteristic for the provided model of a diffusion process.