Electron cloud effects, which include heat load in the cryogenic system, pressure rise, and beam instabilities, are among the main intensity limitations for the LHC operation with 25 ns spaced bunches. A new observation tool was proposed and developed to monitor the e-cloud activity and it has already been used successfully during the LHC run 1 (2010-2012) and it is being intensively used in operation during the start of the LHC run 2 (2015-2018). It is based on the fact that the power loss of each bunch due to e-cloud can be estimated using bunch-by-bunch measurement of the synchronous phase. The measurements were done using the existing beam phase module of the low-level rf control system. In order to achieve the very high accuracy required, corrections for reflection in the cables and for systematic errors need to be applied followed by a post-processing of the measurements. Results clearly show the e-cloud buildup along the bunch trains and its time evolution during each LHC fill as well as from fill to fill. Measurements during the 2012 LHC scrubbing run reveal a progressive reduction in the e-cloud activity and therefore a decrease in the secondary electron yield. The total beam power loss can be computed as a sum of the contributions from all bunches and compared with the heat load deposited in the cryogenic system.