There still exists in the collective global imagination a ghostly 'image of progress' framed by a nature-dominating narrative that distorts reality. As living standards rise worldwide, the demand for natural resources is accelerating in a familiar pattern: cities eat the rural, and the rural eats the wilderness. Ecology, society and economy are not the either/or variables they are often portrayed as being: there is no society without ecology, and no economy without society, each is embedded in context.