Advanced tokamak operation in ITER, such as the steady-state and hybrid modes, requires an active realtime feedback control of plasma profiles to achieve the advanced regimes for sustained operation. In this work, we have explored a potentially robust control technique that simplifies the active real-time control of electron temperature and safety factor profiles in ITER. As a new and simple approach, static responses of the plasma profiles to power changes of auxiliary heating and current drive are modelled and updated in real-time, differing from the techniques which use a dynamic model deduced from identification experiments, or even a simplified explicit model. To allow real-time update of the plasma profile response model, the underlying physics is simplified with several assumptions. The electron temperature profile response is modelled by simplifying the electron heat transport equation. The safety factor profile response is modelled by directly relating it to the changes of source current density profiles. The required actuator power changes are calculated using the singular value decomposition technique, taking the saturation of the actuator powers into account. The potential of this control technique has been tested by applying it to simulations of the ITER hybrid mode operation using CRONOS. In these simulations, the electron temperature and safety factor profiles were well controlled either independently or simultaneously. (c) 2012 International Fusion Energy organization (ITER). Published by Elsevier B.V. All rights reserved.