We briefly review the status of motivated beyond-the-MSSM phenomenology in the light of the LHC searches to date. In particular, we discuss the conceptual consequences of the exclusion bounds, of the hint for a Higgs boson at about 125 GeV, and of interpreting the excess of direct CP violation in the charm sector as a signal of New Physics. We try to go into the various topics in a compact way while providing a relatively rich list of references, with particular attention to the most recent developments.