Happiness and Travel Mode Switching: Findings from a Swiss Public Transportation Experiment
We present results from a recent experiment conducted in Switzerland that studies the effects of a temporary change in the mode of travel to work on travel happiness and mode switching. The primary aim is to study the dynamics in travel satisfaction ratings obtained before and after the intervention. Two behavioral mechanisms driving the change in satisfaction ratings are analyzed. The first one is that satisfaction ratings are influenced by reference points. The second mechanism is that satisfaction ratings are affected by cognitive awareness, whereby the disruption of routine travel conditions makes people think more fully about their travel happiness with different modes of transportation.
Keywords: Travel well-being ; Dynamics of travel satisfaction ; Reference points ; Hedonic treadmill ; Travel behavior modification ; Mode switching ; Habitual Car Use ; Customer Satisfaction ; Market-Segmentation ; Field Experiment ; Prospect-Theory ; Bus Ridership ; Driver Stress ; Behavior ; Choice ; Decision
Record created on 2012-02-16, modified on 2016-09-16