An Empirical Investigation of the Determinants of Attention to Attributes in Choice Experiments
Recent results showed that taking into account attention to attributes in random utility models leads to better fitting models. In this paper, we study a proposition to model attention to attributes instead of monitoring it. We test this model considering attention as a choice. The results show that these factors have a low power of prediction of stated attention to single attributes.
Record created on 2011-08-17, modified on 2016-08-09