Book Chapter

The digital design paradox

The fundamental methodology of design is based on the ability to imagine "what could be" - a subjective position based on the "suspension of disbeleif". The basic premise of digital tools, parametric design, and at the core logic, is fundamentally objective. How do designers negotiate the gap between these two sides of thier profession, and how is emerging technology affecting thier ability to be both objective and subjectively creative in the digital age.


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