A Visual Interface for Critiquing-based Recommender Systems

Critiquing-based recommender systems provide an efficient way for users to navigate through complex product spaces even if they are not familiar with the domain details in e-commerce environments. While recent research has mainly concentrated on methods for generating high quality compound critiques, to date there has been a lack of comprehensive investigation on the interface design issues. Traditionally the interface is textual, which shows compound critiques in plain text and may not be easily understood. In this paper we propose a new visual interface which represents various critiques by a set of meaningful icons. Results from our real-user evaluation show that the visual interface can improve the performance of critique-based recommenders by attracting users to apply the compound critiques more frequently and reducing users' interaction effort substantially when the product domain is complex. Users' subjective feedback also shows that the visual interface is highly promising in enhancing users' shopping experience.

Published in:
Ec'08: Proceedings Of The 2008 Acm Conference On Electronic Commerce, 230-239
Presented at:
ACM Conference on Electronic Commerce, Chicago, IL, Jul 08-12, 2008
Acm Order Department, P O Box 64145, Baltimore, Md 21264 Usa

 Record created 2010-11-30, last modified 2018-03-17

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