We discuss some issues about the holographic interpretation of the compact Randall-Sundrum model, which is conjectured to be dual to a 4d field theory with non-linearly realized conformal symmetry. We make several checks of this conjecture. In particular, we show that the radion couples conformally to a background 4d metric. We also discuss the interpretation of the Goldberger-Wise mechanism for stabilizing the radion. We consider situations where the electroweak breaking stabilizes the radion and we discuss the issue of natural conservation of flavor quantum numbers.