A clear signature of enhanced backscattering of excitons is observed in the directional resonant Rayleigh scattering of light from localized two-dimensional excitons in disordered quantum wells. Its spectral dependence and time dynamics are measured and theoretically predicted in a quantitative way. The intensity enhancement has a large momentum span extending beyond the external light emission cone. This is a consequence of the small localization length of the exciton as a massive particle probed close to the band bottom. The localization length can be controlled by the photon kinetic energy. This constitutes a qualitative difference to backscattering phenomena in other branches of physics.